An Interactive Media Decision Support System
نویسندگان
چکیده
Media planning consists of (1) establishing a desired market; (2) finding media (in particular, periodicals and television shows) which reach that market; and (3) allocating advertising funds to these media. This paper discusses the design, implementation and operation of an interactive, terminal -based computer system which manages a large data base and provides models that aid the advertising decision maker in solving this problem.
منابع مشابه
A Bayesian model decision support system: dryland salinity management application
Addressing environmental management problems at catchment scales requires an integrated modelling approach, in which key bio-physical and socio-economic drivers, processes and impacts are all considered. Development of Decision Support Systems (DSSs) for environmental management is rapidly progressing. This paper describes the integration of physical, ecological, and socio-economic components i...
متن کاملAn interactive weighted fuzzy goal programming technique to solve multi-objective reliability optimization problem
This paper presents an application of interactive fuzzy goal programming to the nonlinear multi-objective reliability optimization problem considering system reliability and cost of the system as objective functions. As the decision maker always have an intention to produce highly reliable system with minimum cost, therefore, we introduce the interactive method to design a high productivity sys...
متن کاملAn application of principal component analysis and logistic regression to facilitate production scheduling decision support system: an automotive industry case
Production planning and control (PPC) systems have to deal with rising complexity and dynamics. The complexity of planning tasks is due to some existing multiple variables and dynamic factors derived from uncertainties surrounding the PPC. Although literatures on exact scheduling algorithms, simulation approaches, and heuristic methods are extensive in production planning, they seem to be ineff...
متن کاملA Compound Decision Support System for Corporate Planning
Providing a plan for any corporate or firm at macro level, as an organization or enterprise resource planning has particular importance nowadays. To meet the enterprise resource planning needs applications software packages provide a set of uniform pre-prepared and pre-designed that covers all business process throughout an organization. To achieve maximum efficiency in the implementation of th...
متن کاملAn Interactive Allocation for Depot-Customer-Depot in a Multi Aspect Supply Chain Network
Supply chain excellence has a real huge impact on business strategy. Building supply chains (SCs) as flexible system represents one of the most exciting opportunities to create value. This requires integrated decision making amongst autonomous chain partners with effective decision knowledge sharing among them. The key to success lies in knowing which decision has more impact on the supply chai...
متن کامل